Music video directors are the visual architects of the global music industry, and their role is equally pivotal in the Afrobeats scene.
They craft the imagery that defines a genre and serve as essential connectors between artists and the broader music ecosystem. From conceptualisation to execution, cultural representation, and visual innovation, the role of directors is multifaceted and critical for the success of any music video.
Afrobeats has been shaped by influential directors like Clarence Peters, Meji Alabi, TG Omori, and Daps, who have contributed to defining the genre’s visual narrative and built a foundation that emerging directors are now expanding upon. These pioneers have been instrumental in creating videos that resonate both locally and internationally, ensuring that Afrobeats continues to thrive globally.
In recent years, we’ve witnessed a surge of talented directors such as Director K, Dammy Twitch, Naya Effectz, and Director Pink. These visionaries have brought fresh energy and innovation, consistently delivering captivating visuals and pushing the boundaries of the genre. Their contributions have made waves in Africa and captured the attention of global audiences, signalling the universal appeal of Afrobeats.
Looking ahead to 2025, the emergence of new talent is exciting. The landscape is ripe with directors who have already begun to make their mark, creating some of the most compelling and memorable music videos in recent years. Their unique styles and approaches are expected to redefine Afrobeats visuals, bringing in new influences and techniques that will enrich the genre further.
As we anticipate the next wave of iconic music videos, here are some Afrobeats music video directors to keep an eye on in 2025:
1. Bushboy
Bushboy has rapidly emerged as a promising name in the music video directing scene. His exceptional work includes directing visuals for Ayra Starr’s Bad Vibes featuring Seyi Vibez, Bayanni & Ruger’s Goddess, DJ Neptune’s Tonight featuring Joshua Baraka, and Lil Frosh’s Money Is My Guy featuring Zlatan. These projects have garnered widespread acclaim, showcasing his ability to create engaging and dynamic visuals that complement the music’s energy.
2. Perliks Definition
Perliks Definition has been instrumental in crafting visually stunning music videos that resonate with audiences. His notable works include Zinoleesky’s Personal, Darkoo’s Focus On Me, Young Jonn’s Stronger, Falz’s Who Go Pay featuring Adekunle Gold, and the star-studded GWAGWALADA by BNXN fka Buju, Kizz Daniel, and Seyi Vibez. His innovative approach and keen eye for detail have made him a sought-after director in the Afrobeats industry.
3. Oluthewave
Oluthewave has been making significant strides with his distinctive visual style. His credits include Fireboy DML’s Ecstasy featuring Seun Kuti, Lil Kesh, Fireboy DML & Ayo Maff’s Vex For U, Guchi & Bayanni’s Feeling Good, and Ayo Maff & Fireboy DML’s Dealer. His ability to blend narrative storytelling with captivating visuals has set him apart as a director to watch.
4. The Alien
The Alien has carved a niche for himself with his unique and edgy visual aesthetics. His notable works include Mohbad’s Ask About Me, BNXN & Zinoleesky’s Kilometer (Remix), TitoM, Yuppe, and Burna Boy’s Tshwala Bam Remix, and Kizz Daniel’s Lie. His innovative concepts and execution have garnered attention, making him a rising star in the Afrobeats music video scene.
5. Folarin Oludare
Folarin Oludare has been instrumental in creating visually compelling narratives that enhance the musical experience. His credits include Rema’s Charm, Johnny Drille’s How Are You [My Friend], and Mohbad’s Beast & Peace. His storytelling prowess and visual creativity have made him a director to watch in the coming years.
6. Ademola Falomo
Ademola Falomo has established himself with a portfolio of visually striking music videos. His notable works include Mr Eazi’s Patek featuring DJ Tárico & Joey B, Rema’s Dumebi, Tems’ Damages, and Oxlade’s Ojuju. His ability to capture the essence of the music through his visuals has earned him recognition in the industry.
7. Adebayo David (1blackvogue)
Adebayo David, known professionally as 1blackvogue, has been making waves with his creative visual interpretations. His credits include Kold AF’s “Manyana” and Kold AF & Aema’s “Everyday (I Dey Pray).” His unique style and approach to music video direction have set him apart as an emerging talent in the Afrobeats scene.
8. Director Peacock
Director Peacock has been recognised for his dynamic and engaging music videos. His notable works include Kaestyle & Omah Lay’s My Dealer, Khaid’s Orobo, Kaestyle’s Gin & Juice, and Carterefe & Young Duu’s Oyinmo. His ability to create visually appealing narratives that complement the music has made him a director to watch.
9. Joseph Essien (Visualgod)
Joseph Essien, known as Visualgod, has been instrumental in crafting visually captivating music videos. His credits include Llona & Bella Shmurda’s HBP Remix, Seyi Vibez’s Kingdom, Gdzilla’s OT, and Tml Vibez, Dj 4kerty & Kashcoming’s Logba. His innovative visual storytelling has garnered attention, establishing him as a rising director in the industry.
10. Belema Kambi (Kambi Pictures)
Belema Kambi, the creative force behind Kambi Pictures, has been steadily building a reputation for his visually striking and immersive music videos. His work includes FOLA’s Who Does That? featuring Bella Shmurda, Peruzzi’s Jah Love featuring Olamide, FOLA & BahdBoi OML’s Alone, Ayox’s Walking Dead featuring Zlatan Ibile, and Oxlade’s Katigori. Kambi’s keen eye for aesthetics and storytelling ensures that each project stands out, making him one of the most exciting directors to watch in 2025.
As Afrobeats continues to evolve, the creativity and vision of its visual storytellers remain crucial to its global appeal. These Afrobeats music directors to watch out for in 2025 have already showcased their talent through stunning visuals and innovative storytelling. With the new year ahead, they are set to redefine the industry, bringing fresh perspectives and elevating Afrobeats to even greater heights.
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