The #ANRTOUR2024 commenced at the University of Lagos on 17th July 2024. A first-of-a-kind project born out of a need for executives to start scouting talents in person, the head of the A&R department of Chocolate City Osagie Onobun popularly known as 10Ten took to the roads to hit various parts of the country to scout talents in their regions.
The regions selected in Nigeria were the University of Lagos, Enugu, Obafemi Awolowo University Ile-Ife and the Federal University of Agriculture Abeokuta. Due to Afrobeats being an international genre, the #A&RTOUR2024 also took place at the international Afrobeats capital London making five different regions in total.
10Ten also put together a team of music executives to work on the tour namely Kevin Asaju, Owoeye Olukorede (Omolawyer), Durojaiye Ridwan Ademola (Kontentsensei). The tour has also been graced by various Music executives and Personalities like Emeka Akumefule PKA Blaqbonez, Aibee Abidoye (EVP Chocolate City), Joey Akan of Afrobeats Intelligence, Sola Olumide Pka Trik (AnR Manger Plug NG), Tochukwu Igboko Pka Tochi (Head of Label services Wetalksound).
Multiple Artists were educated during the tour on what is required from them in terms of their sound standing out, and in terms of networking and the artists also communicated the various issues they are facing in the music industry.
Many talents were spotlighted on the tour including Wavestar, Pyungnash, Mikayla and GRNDMSTR from the University of Lagos. From Obafemi Awolowo University we had Psamuel, Remmy Jay, Jazmn and Cosy JL. From the Federal University of Agriculture Abeokuta, we had Arnold TM, Rojo Koress, Surd, and Boyreck. Highstalavista and Juice Coal from Enugu and Psychs and Felix From London.
The #A&RTOUR2024 aims to do more than just spotlight these artists as a select few of these artists from each region will be added to 10Ten’s Upcoming 1823 album. Many of these artists will also be pitched to labels to ensure they have a shot at being signed and their careers progress forward.
With the 2025 year in progress and in anticipation of the 10Ten 1823 project, only time will tell which of these artists will be the first to take advantage of this platform and break out to become our next Afrobeats Superstar.
