Bama Mayonnaise, Nigeria’s leading mayonnaise brand announces legendary music icon Innocent Idibia, popularly known as 2Baba as its new official brand ambassador.
The announcement was made via a collaborative post on 2Baba and Bama’s Instagram pages.
In a recent statement, Bama shared their excitement about collaborating with 2Baba, who they say embodies the spirit of the brand with his commitment to excellence, creativity, and a passion for connecting with people.
And it’s no surprise—they’re bringing in a living legend who’s been consistently topping charts and hearts for years.
Managing Director, GBFoods, Vincent Egbe in his statement said “2Baba is a timeless Icon that has been unmatched for decades. Ten years ago he was great, and 20 years ago he was great.
The collaboration between 2Baba and Bama is a marriage between two icons, with Bama turning everyday meals into something special; bringing quality and flavour to every table.”
Ore Atinmo, Marketing Director of GBFoods Nigeria, expressed her enthusiasm about the partnership, stating, “Bama, Nigeria’s no 1 mayonnaise, continues to elevate the category, and partnering with 2Baba unites two legends celebrated across generations.
Together Bama continues to redefine mealtime by going beyond bread to elevating other Nigerian meals and making every day a celebration.”
2Baba, known for his captivating voice, authenticity and charisma is a pioneer in the Afro-pop music industry and a household name across Africa. In his new role as Bama brand ambassador, 2Baba will be spotlighting the versatility of Bama mayonnaise, inspiring fans to experiment with flavour and make every meal memorable.
The legendary musician shared his excitement about teaming up with Bama for this collaboration saying, “I have always been a Bama person, and as a family man, it’s something close to my heart. My family uses Bama; it’s part of how we connect. Bama’s mission aligns with the values I believe in, making this collaboration feel like the perfect match.”
Bama Mayonnaise is Nigeria’s iconic mayonnaise brand; creamy and a pantry staple in homes across Nigeria, known for adding that extra kick to salads, sandwiches, and pretty much anything you can think of.
With 2Baba at the helm, the brand hopes to take things to the next level by showing just how fun and versatile mayonnaise can be.
Bama’s new collaboration with is more than just another ad campaign; it’s an exciting celebration where food and music come together to bring some serious flavour to both our tables and screens.
