Nigerian music veteran 2Baba embarks on a fresh chapter with new management, A Guy Entertainment.
2Baba, while unveiling his new management team, teased an upcoming music project set to unfold gradually over the coming weeks and months.
The press release states:
We are pleased to officially announce a major new chapter in the legendary career of Nigerian music icon, Innocent Ujah Idibia, known and loved around the world as 2BABA.
This exciting transition comes with the unveiling of a new management team, carefully assembled to reinvent and amplify every facet of 2BABA’s brand. This move reflects a renewed focus not only on his rich musical legacy but also on the limitless potential that lies ahead in today’s evolving African entertainment landscape.
With a career spanning over twenty years, 2BABA has redefined Afro-pop and inspired countless artists. His timeless artistry, advocacy, and global appeal are hallmarks of excellence, and this new team has been brought on board to build on that legacy.
From music releases and brand partnerships to global engagements and creative collaborations, the team will manage the full spectrum of his career, both locally and internationally.
As 2Baba himself puts it:
“I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past, we’re creating more magic.”
The new management team is made up of seasoned professionals in the music business, branding, digital innovation, and entertainment law, all committed to strategic, value-driven decisions that reflect 2BABA’s identity and unmatched standard.
In the coming months, fans and industry partners can look forward to a powerful rollout of new projects, live experiences, and social impact campaigns that will further define 2BABA’s next era.
We remain anchored in authenticity, excellence, and a deep sense of social responsibility, values that continue to position the music legend as a powerful voice across Africa and the diaspora.
The announcement comes on the heels of 2Baba’s earlier comeback single, “Kuku Google Am,” released last year.
