London-based indie-pop force Lydia Maddix is turning the tables on internet negativity with her vibrant new single “Trolls”, released on March 24th. Blending Afrobeats rhythms with razor-sharp pop sensibilities, the track transforms cyberbullying frustrations into an irresistible dancefloor manifesto, proving empowerment anthems can be both socially conscious and sonically addictive.
From the first chorus—“Why are you so obsessed with me… if you don’t wanna see the best for me?”—Maddix deploys her crystalline vocals like a precision weapon. Her voice glides effortlessly between playful sass and defiant high notes, riding the track’s bouncy percussion with airtight control. Producer Jack Segal (Seegz_production) crafts a sun-dappled soundscape where shimmering guitars and West African-inspired drum patterns create the perfect foil for Maddix’s lyrical takedowns.
The genius of “Trolls” lies in its duality. On surface level, it’s all fizzy hooks and body-moving grooves – the kind of song that dominates summer playlists. But lean closer and you’ll hear Maddix dissecting internet culture with surgical precision: “If you’re gonna say anything, be kind” she admonishes in the bridge, wrapping hard truths in velvet melodies. It’s a masterclass in saying something substantive without sacrificing pop appeal.
This balance reflects Maddix’s rising-star trajectory. Following her BBC Introducing-approved Valentine’s Day single “Text From Your Ex” (which cracked French airwaves via Radio Kaos Caribou), “Trolls” showcases her evolution into an artist who merges social commentary with genre-fluid experimentation. The accompanying self-made lyric video – bursting with meme-worthy visuals through her INDIEVISUAL label – underscores her multidisciplinary flair.
With 4+ million views across platforms and tastemakers from BBC Radio 1 to Channel 4 taking notice, Maddix is carving a singular niche where wit and wisdom collide. “Trolls” serves as the perfect preamble to her September EP ‘Chronically Online’ – proving that in an era of hollow virality, substance still wins when delivered with this much style.
‘Trolls’ arrives as Maddix builds momentum toward a potential headline show in September to celebrate the release of her upcoming EP. If this single proves anything, it’s that the trolls may keep typing, but Lydia Maddix will always have the last word – set to an undeniable beat.
Stream “Trolls” on all platforms:open.spotify.com/album/2Md
Follow Lydia On Social Media:
Facebook:@lydiamaddix || Instagram:@lydiamaddix
