If you’ve ever watched a Nigerian TV commercial that gave you chills, there’s a good chance Cobhams Asuquo had something to do with it.
From bank ads to telecom campaigns, the legendary producer and composer has mastered the art of elevating storytelling through music.
His latest work? The soundtrack for FCMB’s The Power of the Group—a TVC that has left Nigerians talking. If FCMB’s latest campaign sounds exceptional, it’s because Cobhams has been doing this for years.
Here are 4 of the most unforgettable TV commercials that have carried his signature composition:
FCMB The Power Of The Group TVC
FCMB Group’s ‘The Power of the Group’
FCMB’s new TVC isn’t just another banking advert; it’s an experience. The ad, which explores the power of unity through basketball, dance, and orchestral music, is backed by a stirring composition from Cobhams. The rhythm builds gradually, mirroring the ad’s emotional progression and leaving viewers fully immersed.
And then there’s the narration — Laila Johnson-Salami’s voice delivers every line with the perfect mix of warmth and authority, adding to the overall depth of the campaign.
From the cinematic visuals to the perfectly timed beats, FCMB’s The Power of the Group proves once again that a great soundtrack doesn’t just accompany a story—it tells it.
Peak Milk’s ‘It’s In You’
This powerful anthem inspired Nigerians to believe in their potential, and also featured the legendary Super Eagles footballer, Kanu Nwankwo
Skye Bank’s ‘Hakuna Matata’ –
A campaign that encouraged a problem-free approach to life and is often regarded as one of the greatest commercials in Nigerian TV history
0809ja for Etisalat
A project that made the ‘0809’ number resonate with Nigerians across the country.
Each of these commercials wasn’t just well-produced; they were felt. And that’s the magic of a Cobham’s composition—it’s never just background noise.
Beyond Adverts: Cobhams’ Hits That Defined a Generation
When he’s not crafting cinematic scores for brands, Cobhams is shaping the Nigerian music scene. His work on tracks like Asa’s “Jailer”, Timi Dakolo’s “Wish Me Well”, and Banky W’s “Strong Thing” prove that whether in a studio or a boardroom, he knows how to create timeless music.
From helping brands find their voice to producing hits that dominate the airwaves, Cobhams continues to show why he’s one of Nigeria’s most trusted ears in music.
And as long as brands want to create commercials that move people, they’ll keep knocking on Cobhams’ door.
Because let’s be honest—who else does it like him?
