Africa Magic, the leading provider of African entertainment, is captivating audiences with a fresh slate of original series, further solidifying MultiChoice’s unwavering commitment to investing in local content. This comes at a crucial time when global streaming giants like Netflix and Amazon Prime have reportedly scaled back their investments and commitments within the Nollywood industry.
Despite these shifts, MultiChoice, Africa Magic’s parent company, continues to champion African storytelling, fostering local talent and enriching the continent’s vibrant creative landscape.
Among the highly anticipated new offerings are ‘Close of Business’, which premiered on June 30, 2025, and ‘Dear Future Me’, set to debut on July 3, 2025. Another intriguing series, ‘Etiti’, is also slated for release soon, with its premiere date to be announced. These productions feature a stellar ensemble of Nollywood stars, including Elma Mbadiwe, Uzoamaka Onuoha, Tunbosun Aiyedehin, Ejike Asiegbu, Somadina Anyama, Bobby Ekpe, among others, showcasing the depth and breadth of talent within the African film industry.
‘Close of Business’ is a gripping drama that plunges viewers into the cutthroat world of corporate finance. The series, consisting of 39 episodes, each 25 minutes long, explores themes of ambition, betrayal, corporate politics, and the pressures on personal relationships. It follows Tomisin, a young tech entrepreneur forced to abandon his startup dreams for corporate survival within an asset management firm on the brink of collapse. His journey tests his morals, relationships, and ambitions as he navigates the volatile financial industry. The show draws inspiration from popular series like ‘Billions’, ‘Suits’, and ‘Industry’, promising a high-stakes narrative set against the vibrant backdrop of Lagos, Nigeria. Key characters include Tomisin, his privileged fiancée Chisom, the ruthless executive Nnamdi, the outspoken CEO Jide, Tomisin’s internal rival Umar, the intelligent operations whiz Lolade, and the corporate ‘baddie’ Chanel. The series is helmed by Wande Thomas, known for his work on ‘Lara of Lagos’ and ‘The Smart Money Woman Series 2’.
‘Dear Future Me’ is a compelling drama that delves into the complexities of life, love, and second chances. The series explores the journey of Dayo, a young woman who faces significant challenges after an unexpected pregnancy. The narrative unfolds through two intertwined story arcs: one focusing on family dynamics and a father-daughter relationship, and the other on a second-chance romance. The series features a rich cast of characters including Dayo, Boma, Remi, Sade, Adele, Banky, Aunty Kemi, Nonye, and Chief Obafemi. Tunbosun Aiyedehin is confirmed to be part of the cast, playing a the role of Aunty Kemi in this emotional narrative. The series promises to be a poignant exploration of choices, consequences, and the enduring hope for a better future.
‘Etiti’, a dramatic fiction series, promises to transport audiences into a world steeped in African mysticism. Comprising 26 episodes, each 24-26 minutes long, ‘Etiti’ tells the story of Jidenna, a fearless warrior hunter who finds himself trapped in between worlds after his death. Guided by Nwa Ala, a formidable goddess and guardian of the afterlife, Jidenna must race against time to protect his newly wedded bride from a forbidden ritual. He must join forces with an unlikely ally to expose his murderer or risk losing his soul forever. The series is rich in themes of spiritual justice, cosmology, power, betrayal, redemption, and feminine divinity. It draws heavily from Igbo metaphysical thought, exploring the journey of the soul, reincarnation, and ancestral balance. The visual and auditory elements are designed to immerse viewers, with distinct aesthetics for the real world, dream world, and the ‘Etiti’ realm, complemented by traditional African instrumentation. The cast includes Chika Agwuike (Jidenna), Elma Mbadiwe (Chisom), Senator (Nwokeze), Uzoamaka Onuoha (Adaora), Jasperwills Ebuka (Azubuike), among others.
MultiChoice’s continued investment in local content, particularly through Africa Magic, stands as a testament to its dedication to nurturing the African creative industry. While some global streaming platforms have reportedly reduced their focus on commissioning original content from Nollywood, MultiChoice has consistently increased its investment in African storytelling. This strategic focus not only provides a platform for African narratives to thrive but also creates employment opportunities and fosters the growth of local talent both in front of and behind the camera. The company’s commitment is evident in its substantial local content library, which continues to expand with high-quality productions like ‘Etiti’, ‘Close of Business’, and ‘Dear Future Me’. This sustained investment underscores MultiChoice’s belief in the power of authentic African stories to resonate with audiences across the continent and beyond.
