Toronto rapper and global music icon Drake has sparked a wave of speculation and excitement online after posting a cryptic teaser on Instagram earlier today, Thursday, July 24, 2025.
The post, shared just less than 30 minutes ago at the time of this report, features a bold graphic of the text “9PM” in bright blue letters, casting a dramatic shadow. His caption simply reads: “EASTERN STANDARD TIME.”
With no further context or elaboration, fans and industry watchers are already buzzing with theories, many believing that Drake is preparing to drop new music tonight at 9:00 PM EST. The post, made via his official Instagram handle, has already amassed over 100,000 likes and thousands of comments from fans and fellow artists alike.
While Drake is yet to confirm whether this is a new single, music video, or full project, the use of “9PM” has led some fans to wonder if this could be a continuation of his popular timestamp series, such as “5AM in Toronto” or “7AM on Bridle Path.”
Whatever the case may be, the world will be watching at 9PM Eastern Standard Time.
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