In an exciting move that merges music, culture, and fashion, Adidas has teamed up with South African sensation DJ Uncle Waffles for a groundbreaking global campaign. Known for her electrifying performances and vibrant style, Uncle Waffles embodies the spirit of creativity and individuality that Adidas champions.
This collaboration is set to showcase not only unique merchandise but also a series of events that celebrate music and movement across various cities. As part of the campaign, DJ Uncle Waffles will be featured in promotional materials, bringing her infectious energy and passion for dance to the forefront.
At 25, she has established herself as a notable figure in the music industry. In 2024, she was nominated for a BET Award and a Headies Award. She has nearly three million followers on Instagram, more than 3.3 million on TikTok, and over 384 000 subscribers on YouTube.
Since starting her career, Uncle Waffles has received public endorsements from artists including Drake, Beyoncé and Ciara.
