Anita Ukah has been crowned the winner of the revolutionary “Her Money, Her Power” task featured on the Big Brother Naija reality show.
The task, a vital component of The She Tank and BellaNaija‘s campaign to promote women’s economic power challenged housemates to understand the critical distinction between women’s empowerment and economic power and to explore deeply the issues hindering gender equality in Nigeria.
Broadcast live on the #BBNaija show on September 30th, the “Her Money, Her Power” task ignited a national conversation on social media.
The hashtag #HerMoneyHerPower trended at the top of X (formerly Twitter) for 10 hours and dominated Google Trends throughout the day and into the next. The campaign recorded over 300 million impressions across various social media platforms, highlighting the power of entertainment and media to drive social change.
Anita’s winning performance, marked by a compelling podcast, a thought-provoking drama presentation, and a powerful speech, resonated with audiences.
She demonstrated a profound understanding of women’s multifaceted challenges in achieving economic independence and innovative solutions to strengthen their financial influence in the country.
Not only did she win bragging rights for emerging tops at a major BBNaija challenge, but according to reports, Anita also secured a juicy cash prize and the opportunity to make a real impact in the movement for women’s economic advancement.
“We are thrilled with the overwhelming response to the ‘Her Money, Her Power’ campaign and congratulate Anita Ukah on her well-deserved win,” said Blessing Omakwu, Founder of The She Tank.
“This task has not only entertained but also educated and inspired millions of viewers about the importance of women’s economic power. We believe this is just the beginning of a much-needed movement towards a more equitable and prosperous future for women in Nigeria.”
The ‘Her Money, Her Power’ campaign is far from a one-time event. It continues to drive conversations and advocate for change. It empowers women to take control of their financial destinies and contribute to a more inclusive and thriving society.
This ongoing commitment ensures that the audience remains engaged and involved in the movement for women’s economic advancement.
