One of Nigeria’s leading luxury streetwear brands, Ashluxe, is proud to announce the release of The Spirit of Fela, a heartfelt documentary celebrating the legendary Afrobeat pioneer, Fela Anikulapo Kuti.
This release continues the narrative Ashluxe has been weaving since the launch of its AW24 Kalakuta Republic collection in December 2023. As the first African brand to license Fela’s images and collaborate with his estate on a fashion collection, Ashluxe remains committed to honoring the spirit of Kalakuta Republic’s enduring message through this remarkable cinematic journey.
The documentary boasts an impressive lineup of interviewees, showcasing the far-reaching impact of Fela’s work. Including members of his family, Yeni Kuti and Kunle Kuti; Art icon Nike Davies-Okundaye, fashion designer Mai Atafo, and PMAN president Pretty Okafor lend their voices to paint a vivid picture of Fela’s influence on Nigerian arts and culture.
Political figures Peter Obi and Dele Momodu offer insights into Fela’s activism, while Dede Mabiaku and Lemi Ghariokwu, the self-taught artist who designed many of Fela’s iconic album covers, provide personal anecdotes about working and living with the music legend.
Ashluxe’s founder, Olayinka Ashogbon, expressed profound reverence for Fela’s ideals, stating that the brand strives to emulate his vision through fashion, advocating for African pride, unity, and creativity as instruments of change. His innovative approach demonstrates how fashion can serve as a powerful medium to carry forward the ideas and values championed by influential figures like Fela, whose music and activism continue to resonate globally.
This documentary highlights Ashluxe’s role in contemporary fashion in Africa, connecting past and present influences. Through Kalakuta Republic, Ashluxe presents a fashion statement that sparks a conversation about Fela’s ongoing impact on society, creativity, and change.”
The Spirit of Fela documentary is now live on YouTube, and the Kalakuta Republic collection is available online at ash-luxe.com. Watch full documentary here –
Connect with Ashluxe
Instagram: @ashluxe
X, fka Twitter: @ASHLUXESOCIETY
Tiktok: @ashluxeofficial
About Ashluxe
Ashluxe is a brand of duality, not confined to streetwear. It represents ‘new excellence,’ blending native aesthetics with contemporary aspirations in innovation, art, and design. Reflecting its African roots, the brand embodies a balance of complexity, contrast, and harmonious coexistence.
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