
Ayra Starr has bagged a major brand endorsement deal in 2025 with the popular sports franchise, New Balance.
In a major career milestone, Ayra Starr, the talented singer and performer, has landed an endorsement deal with the renowned sports franchise, New Balance, in 2025. This partnership signifies a new era for Ayra Starr as she continues to extend her influence beyond the music industry.
Known for her mesmerizing voice and dynamic performances, Ayra Starr has quickly become a standout in the music scene, with hits like “Rush” and “Last Heartbreak Song.” Her unique fusion of Afrobeats, trap, and highlife music has earned her a loyal fan base and critical acclaim.
As part of this partnership, Ayra Starr has been featured in New Balance’s new marketing campaign alongside American rapper Jaden Smith, showcasing their latest footwear and apparel collections.
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