At present, Roc Nation, Apple Music, and the NFL introduced Kendrick Lamar will carry out on the APPLE MUSIC SUPER BOWL LIX HALFTIME SHOW at The Caesars Superdome in New Orleans, LA on Sunday, February 9, 2025, airing on FOX.“Rap music continues to be probably the most impactful style up to now. And I’ll be there to remind the world why. They received the suitable one.” – Kendrick Lamar
“Kendrick Lamar is actually a once-in-a-generation artist and performer. His deep love for hip-hop and tradition informs his inventive imaginative and prescient. He has an unparalleled skill to outline and affect tradition globally. Kendrick’s work transcends music, and his influence will likely be felt for years to return.” – Shawn “JAY-Z” Carter
“The Apple Music Tremendous Bowl Halftime Present is a celebration of the music we love and the unbelievable artists who make it, all on the world’s greatest stage. Apple is thrilled to convey this present, starring the completely incomparable Kendrick Lamar, to followers worldwide with Apple Music’s trade main Spatial Audio high quality together with tons of unique movies, interviews, playlists and a lot extra throughout Apple Music.” – Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports activities, and Beats.“Few artists have impacted music and tradition as profoundly as Kendrick Lamar. Time and time once more, Kendrick has confirmed his distinctive skill to craft moments that resonate, redefine, and in the end shake the very basis of hip-hop.” – Seth Dudowsky, Head of Music on the NFL. “We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to ship one other unforgettable Halftime Present.”Multi-Platinum, Grammy and Emmy award profitable artist and co-founder of artistic imprint pgLang, Kendrick Lamar, has achieved large essential and cultural success since his debut album good child, m.A.A.d metropolis launched in 2012. Since its launch, Lamar has collected 17 Grammy wins, and have become the primary non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album DAMN. Lamar’s newest album Mr. Morale & The Large Steppers, was launched in Could 2022. In April of this 12 months, “Like That” by Future, Metro Boomin, and Kendrick Lamar spent three weeks at No 1 on the Billboard Sizzling 100 and in June, Lamar’s record-breaking, “Not Like Us” spent two weeks at No 1.
Inventive Path for Lamar’s efficiency will likely be supplied by pgLang.
The Apple Music Tremendous Bowl LIX Halftime Present telecast will likely be produced by DPS with Roc Nation and Jesse Collins serving as govt producers, and Hamish Hamilton serving as director. Roc Nation can even function the strategic leisure advisor of the dwell efficiency.
Apple Music’s multi 12 months partnership with the NFL and Roc Nation brings collectively the Tremendous Bowl Halftime Present — the most-watched musical efficiency of the 12 months — with Apple Music, which celebrates musicians, songwriters, producers, and followers, and affords the world’s greatest music listening expertise with a catalog of over 100 million songs and immersive sound powered by Spatial Audio. Apple revolutionized the music expertise with iPod and iTunes and continues the award-winning custom with Apple Music. Comply with @AppleMusic on TikTok, Instagram, YouTube, and Twitter.
Earlier this 12 months, The Apple Music Tremendous Bowl LVIII Starring Usher turned the most-watched halftime efficiency of all time and garnered three 2024 Emmy nominations, together with Excellent Selection Particular (LIVE). In 2023, The Apple Music Tremendous Bowl LVII Halftime Present Starring Rihanna scored 5 Emmy nominations, taking dwelling two, together with Excellent Directing For A Selection Particular, a primary in Tremendous Bowl Halftime historical past. In 2022, Tremendous Bowl LVI Halftime Present Starring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar garnered 5 Inventive Arts Emmy nominations. The critically acclaimed efficiency gained three Emmys, together with Excellent Selection Particular (Stay), a first-ever for the present.
