Dee Koala Teams Up With Adidas & Studio 88 For A Game-Changing Campaign For Creators. South African rap sensation Dee Koala is raising the stakes once again, this time with an exciting new collaboration with Studio 88 and Adidas ZA.
After seven years of aligning herself with the iconic sportswear brand, the Khayelithsa-born rapper is teaming up with these powerhouses for a campaign that promises to inspire the next generation of content creators and fashion trendsetters.
Announcing the partnership on social media, Dee Koala expressed her excitement: “I’m proud to announce that I’m partnering up with @studio88_branded and @adidasza for an exciting new campaign 🤩 We’ll be hosting a workshop that one of you can attend too!”
The #IAmOriginal88 campaign is designed to encourage originality, creativity, and self-expression. With a prize pool worth R250K, the campaign is offering more than just recognition – it’s an opportunity to catapult future creators into the spotlight. The winner will not only walk away with cash prizes, but also an exclusive spot as an influencer content creator, opening doors to further collaborations with Studio 88 and Adidas ZA.
How to Participate:
The campaign invites aspiring creators to express their unique style by styling Adidas Originals in their own way. To enter, participants must:
Follow @studio88_branded and @adidasza.
Post a photo of themselves wearing Adidas Originals in a distinctive, original way.
Tag @studio88_branded and @adidasza.
Use the hashtag #IAmOriginal88.
The campaign further invites one lucky participant to join Dee Koala at an exclusive workshop, where they’ll be armed with the tools and insights necessary to level up their content creation game.
Dee Koala’s partnership with Adidas and Studio 88 is a testament to her commitment to empowering youth and nurturing creativity. With the #IAmOriginal88 campaign, she’s not just promoting fashion and music but also taking a stand in helping the next wave of content creators unlock their potential and redefine what it means to be truly original.
This campaign is not just about winning a prize – it’s about embracing your individuality, pushing creative boundaries, and joining a community of like-minded innovators. The future of content creation in South Africa looks bright, and Dee Koala is leading the charge with Adidas and Studio 88.
