Over the past decade, Nigerian music has become a global phenomenon, propelled by heavyweights like Burna Boy, Wizkid, and Davido, whose international success has shone a spotlight on the country’s music industry.Their rise to global stardom has opened the doors for more Nigerian artists to gain visibility. However, with the influx of attention from international markets and local media, upcoming talent finds it harder to compete with the established giants who already dominate radio playlists, streaming platforms, and award nominations.For upcoming artists like Big Funds, this question strikes close to home. Born Tarila Macfisi in Yenagoa, Bayelsa, Big Funds is an up-and-coming hip-hop and rap artist trying to carve out a space in an industry that can often seem daunting to those without the backing of major labels or influential connections.Big Funds is determined to find his own lane in the industry, even without the backing of a major record label or high-profile collaborations. The artist, who draws inspiration from life’s struggles and the hustle to succeed, acknowledges that the current climate presents challenges for those still on the come-up.“I’m not here to complain about the opportunities given to the big guys,” he explains. “They worked hard to get where they are. But there’s a lot of talent bubbling in the streets and on social media that isn’t getting the recognition it deserves because the industry keeps pushing the same names.”Despite the challenges, Big Funds remains optimistic about the future of Nigerian music. “I believe in the power of persistence. The industry may be tough, but with enough consistency, hard work, and creativity, new artists can break through.”He also points to the rise of streaming platforms like Apple Music and Spotify, which allow emerging artists to reach global audiences without needing traditional industry support. “The game has changed in some ways. You don’t always need radio airplay to get noticed now. If you have good music and you put in the effort online, people will find you.”While the industry undoubtedly supports its biggest stars, there is a growing movement advocating for more inclusivity and opportunities for rising talent. For Big Funds and others like him, the key to success lies in persistence, creativity, and using the digital tools at their disposal to make their voices heard.“It’s a tough industry,” Big Funds concludes, “but I’m in it for the long haul. I know my time will come, and when it does, I’ll be ready.”
