Sunday, July 6, 2025
Afrobeats Pulse
No Result
View All Result
  • Home
  • Latest News
  • Music
  • Reviews
  • Events
  • Artist
  • Culture
  • Lifestyle
  • Interviews
  • Videos
  • Blog
  • Home
  • Latest News
  • Music
  • Reviews
  • Events
  • Artist
  • Culture
  • Lifestyle
  • Interviews
  • Videos
  • Blog
No Result
View All Result
Afrobeats Pulse
No Result
View All Result

Drake Files Lawsuit Against UMG and Spotify Over Alleged Artificial Inflation of Lamar’s ‘Not Like Us’

November 26, 2024
in Artist
0 0
0
Home Artist
1
VIEWS
Share on FacebookShare on Twitter


Drake has filed legal action against Universal Music Group (UMG) and Spotify, accusing them of conspiring to artificially boost the popularity of Kendrick Lamar’s diss track, Not Like Us, while suppressing his music. The petition, filed in New York Supreme Court on Monday, alleges that the two giants engaged in a calculated campaign to manipulate streaming services and airwaves to elevate Lamar’s track at the expense of Drake’s.

Drake at a video shoot (Credit: ChampagnePapi)

Drake’s legal team, representing his company Frozen Moments LLC, claims that UMG conspired with unidentified parties to use “bots” to inflate streams of Not Like Us, misleading consumers into believing the track had a far larger following than it truly did. The petition also accuses UMG of paying influencers to promote the song on social media and setting up pay-to-play deals with radio stations to increase its reach.

“UMG… conspired with and paid currently unknown parties to use ‘bots’ to artificially inflate the spread of Not Like Us and deceive consumers,” Drake’s attorneys wrote.

In response to the allegations, a spokesperson for UMG told The Guardian, “The suggestion that UMG would do anything to undermine any of its artists is offensive and untrue. We employ the highest ethical practices in our marketing and promotional campaigns. No amount of contrived and absurd legal arguments in this pre-action submission can mask the fact that fans choose the music they want to hear.” Spotify declined to comment on the matter.

Both Drake and Lamar have long been associated with UMG: Drake through Republic Records and Lamar through Interscope, both subsidiaries of the company. However, despite their shared label, their legal conflict is taking an increasingly personal turn, fueled by a bitter exchange of diss tracks.

The legal petition is part of a process under New York law that allows Drake’s attorneys to seek a court order demanding UMG and Spotify preserve all relevant documents and information ahead of a potential full lawsuit. The move signifies a significant escalation in the ongoing tension between the two rap icons.

Kendrick Lamar
Kendrick Lamar in “Not Like Us” (Credit: HipHop)

The feud between Drake and Lamar began with a series of diss tracks exchanged between the two, including Lamar’s Not Like Us, in which he made inflammatory allegations against Drake, such as accusations of underage relationships and secret children. In retaliation, Drake fired back with songs like Family Matters and The Heart Part 6, which accused Lamar of domestic abuse and infidelity, as well as criticizing his collaborations with Taylor Swift and his physical stature. Both rappers have denied the allegations made against them.

Drake’s petition goes even further, accusing UMG of reducing licensing rates to Spotify in exchange for preferential treatment of Lamar’s track, even pushing the song to listeners who weren’t searching for it. Additionally, it alleges that UMG paid Apple to manipulate its digital assistant, Siri, to redirect users searching for Drake’s music to Not Like Us.

According to the legal filing, these actions led to Not Like Us becoming the most-streamed diss track in Spotify history, with 900 million streams. The track also broke Spotify records for the most streams in a single day by a hip-hop song (12.8 million) and the most streams in a week by a rapper (81.2 million).

Drake’s legal team argues that UMG’s actions were driven by a desire for financial gain, particularly the boost in streaming of Lamar’s back catalogue, which also benefitted UMG. They further claim that Drake has attempted to resolve the issue privately with the label, but UMG has shown “no interest in taking responsibility” for its alleged actions and instead has pointed the finger at Lamar, directing Drake to take legal action against the rapper rather than the label.

The petition also alleges that UMG has been taking steps to conceal its activities, including firing employees associated with or loyal to Drake.

Drake’s legal team is invoking the Racketeer Influenced and Corrupt Organizations (RICO) Act in the lawsuit, a federal law typically used to prosecute organized crime, in addition to accusations of deceptive business practices and false advertising.



Source link

Tags: allegedArtificialDrakeFilesinflationLamarslawsuitSpotifyUMG
Previous Post

#afrohouse Smoke Session Sounds | Amapiano Afrohouse 2025 | 40 Min Instrumental Mix

Next Post

Yomi Ṣode’s Debut Novel “The Interpreter” to Be Published by Viking

Next Post
Yomi Ṣode’s Debut Novel “The Interpreter” to Be Published by Viking

Yomi Ṣode’s Debut Novel "The Interpreter" to Be Published by Viking

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram Youtube RSS
Afrobeats Pulse

Explore the vibrant world of African music and entertainment with Afro Beats. Get the latest updates on Afrobeat, Afropop, celebrity buzz, movies, and cultural trends. Your essential guide to African entertainment.

Categories

  • Artist
  • Blog
  • Burnaboy
  • Culture
  • Events
  • Interviews
  • Latest News
  • Lifestyle
  • Lyrics
  • Music
  • Reviews
  • Videos

Site Map

  • About Us
  • DMCA
  • Disclaimer
  • Cookie Privacy Policy
  • Privacy Policy
  • Terms and Conditions
  • Contact us

Copyright © 2024 Afro Beats Pulse.
Afro Beats Pulse is not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Latest News
  • Music
  • Reviews
  • Events
  • Artist
  • Culture
  • Lifestyle
  • Interviews
  • Videos
  • Blog

Copyright © 2024 Afro Beats Pulse.
Afro Beats Pulse is not responsible for the content of external sites.