The Basketball Africa League (BAL) is back for its fifth and most exciting season yet — and this time, it’s South Africa’s turn to shine. For the first time in BAL history, the finals will take place on South African soil, with the spotlight firmly on the SunBet Arena in Pretoria from 6 to 14 June.
As teams from across the continent battle it out for the crown, the court isn’t the only place where magic is happening. Hennessy — the world’s leading cognac and long-time supporter of global basketball culture — returns courtside to bring its signature blend of sophistication, style, and celebration to the BAL experience.
From pre-game to after-party, Hennessy is curating unforgettable moments that capture the energy and edge of African basketball. It all kicks off with an exclusive pre-game luncheon where influential voices from fashion, music, and sport come together for an afternoon of curated cocktails and conversation — all in true Hennessy style.
Inside the arena, Hennessy’s VIP Lounge will once again become the place to be — a luxurious space where the energy of the game meets the elegance of the Maison. For fans, the arena activation zone promises a taste of the action, with signature cocktails and curated photo ops bringing them closer to the culture.
And when the final whistle blows? The celebration’s just beginning. Hennessy will close the season with an exclusive Finals Closing Party — a night of music, glamour, and good vibes attended by tastemakers, talent, and Friends of the House.
“There’s something powerful happening in African basketball right now, and South Africa is ready to take center stage,” says Lungile Mpharu, Brand Manager for Hennessy South Africa. “This isn’t just about sport — it’s about culture, creativity, and connection. That’s what Hennessy stands for, and that’s what we’re celebrating.”
Last year, Hennessy brought the heat to the BAL with unforgettable moments that blurred the lines between court and culture. This year, the promise is simple:
More courtside. More culture. More celebration.
Because while the venue may change, the spirit of the game — and Hennessy’s commitment to it — stays the same.
