British singer-songwriter KEKA returns with “Ride or Die,” a heartfelt fusion of pop, R&B, and neo-soul infused with her Kosovar roots. Known for her soulful sound and meaningful lyricism, KEKA crafts music that speaks to themes of identity, love, and resilience, connecting deeply with listeners worldwide.
Originally inspired by a relationship, “Ride or Die” took on a new meaning as KEKA delved deeper into its message. It became a personal declaration of self-reliance, a reminder that she is her own ride-or-die, standing strong no matter the circumstances.
“This song is a reflection of my personal journey. It started as a love song but evolved into something much more—a dedication to myself. It’s a love letter to the idea that I’ll always have my own back. Writing this was a cathartic experience; I created the melodies in my kitchen on a keyboard, and the process felt raw and genuine. Later, I collaborated with a producer friend, experimenting with samples and crafting the beat together using his MIDI keyboard.”
The track’s stripped-back production allows KEKA’s soothing vocals to shine, creating an intimate yet powerful atmosphere. Her smooth delivery and cool, effortless attitude enhance the emotional weight of the lyrics, drawing listeners into her world. The song’s minimalistic yet dynamic arrangement ensures every element serves a purpose, building an immersive listening experience.
As an artist, KEKA continues to bridge tradition with modernity, blending Balkan influences with contemporary sounds to create a signature style that sets her apart. Her engaging stage presence and ability to evoke deep emotions through music have positioned her as a rising force in the international music scene.
Now available on all major streaming platforms, “Ride or Die” is a must-listen for those who appreciate raw storytelling and genre-blending artistry.
Stream now:open.spotify.com/track/1JgE
