Kwara’s Sugar Factory Film Studio is set to revolutionize the Nigerian entertainment landscape by launching its innovative ‘Dancinematic Universe’ this October.
This groundbreaking series will blend the vibrant energy of music videos with the cinematic flair of feature films through captivating dance storytelling.
Kicking off with a pilot project titled ‘The Big Bang,’ this initiative promises to create a unique and immersive world through a transmedia storytelling approach, according to Creative Director Tunde Ayinla, known professionally as StylSlayer.
“This initiative aims to establish Sugar Factory Film Studios as a pioneering hub for intellectual properties and brands, capitalizing on the exciting fusion of product placement and branded content,” Ayinla stated.
He emphasized that this approach is modelled after successful international franchises like The Boys and Deadpool, but with a distinctive level of immersion that sets it apart in Nigeria.
Ayinla expressed gratitude to the Governor of Kwara Abdulrahman Abdulrazaq for his visionary support of Kwara’s creative industry, which is gaining momentum with the recent announcement that the state will host the 2024 BON Awards, drawing nearly 500 industry professionals to Ilorin.
This prestigious event will take place at the iconic Sugar Factory Film Studios, a significant project under the Abdulrazaq administration.
“The Big Bang project is the inaugural installment of the Dancinematic Universe, creating an unparalleled market space within the Nigerian entertainment sector,” Ayinla explained.
“This unique musical fantasy short film is inspired by a true story of renewed hope, intertwining dance, music, and cinematic storytelling as it follows the journey of a young creative envisioning a groundbreaking entertainment concept.”
With ambitious revenue projections of N5.4 billion during its initial peak, the Dancinematic Universe aims to distinguish the studio in the competitive Nigerian entertainment industry.
The initiative is also expected to generate thousands of jobs for young people, particularly in Kwara, fostering growth in the creative sector.