Namibian rap sensation Lioness returns with her highly anticipated third studio album, If Not In This Life, a bold statement that challenges the myth that motherhood signifies the end of your dreams. Driven by the birth of her daughter, Lioness crafted this album as a testament to her resilience and artistic journey.
Initially conceived two years ago during her pregnancy, Lioness sought to create freely, unburdened by external expectations. However, after welcoming her first child, she faced moments of self-doubt that made her contemplate stepping away from music altogether. Yet, motivated by the desire to prove that motherhood can coexist with ambition, Lioness found the strength to continue her artistic pursuits. The result is a powerful body of work that encapsulates her indomitable spirit and personal journey of rediscovery, showcasing her best work to date.
The album’s title, If Not In This Life, reflects the brevity of life and the importance of seizing every moment. It serves as an eye-opener for both Lioness and her listeners, encouraging the pursuit of passions without hesitation. This 13-track opus celebrates life’s richness while exploring themes of cultural identity, women’s empowerment, romance, and creative freedom. Sonically, Lioness fearlessly experiments with diverse soundscapes, reflecting her artistic growth and versatility.
Lioness showcases a diverse sound palette infused with global influences, paying tribute to her Namibian roots. From the heartwarming interlude featuring her daughter to the futuristic afro-eclectic vibe of ‘Tic Tac,’ and the summer-driven rap anthems ‘Selecta’ and ‘Pull Up,’ the album offers something for everyone. The thumping dance-pop banger ‘Ooh La La’ is a certified club hit, while ‘Omapiyano’ adds a unique Namibian twist to the popular South African amapiano sound.
Throughout the album, Lioness shines in various styles, from the soulful and braggadocious ‘Feel Good’ to the smooth lyricism of ‘Alive.’ She stands defiantly over luxury rap soundscapes in the introspective track ‘Never Won,’ showcasing her contemplation and self-assuredness. The album closes with the glorious tracks ‘See You Again’ and ‘Fame,’ cementing If Not In This Life as Lioness at her musical finest.
With this album, Lioness reaffirms her place as one of the leading women driving African rap music and culture, revealing herself as a formidable force in global music.
Stream If Not In This Life now: empawaafrica.lnk.to/LionessIfNotInThisLife
