Nigerian artist Magixx is building anticipation for his upcoming single, Unlimited, with a clever and entertaining promotional campaign.
The singer, whose new track is set to drop this Friday, August 15, 2025, released a trailer on Monday, August 11, that reimagines the popular game show “Who Wants to Be a Millionaire.”
The trailer features Magixx in the hot seat, facing a pivotal question from the show’s host, Frank Edoho. The question presented is: “If an artist has a song in the top 10 but has 13 monthly listeners, what’s happening?” The multiple-choice answers playfully allude to common industry phenomena: A) A miracle, B) Chart System Error, C) Juju, and D) Heavy investment in Nigeria’s farming sector.
Magixx ultimately chooses option D, leading to a celebratory scene where he and the host are showered with confetti, and he is presented with a giant check for “Unlimited Funds” from his record label, Mavin Records, with Don Jazzy’s signature. The trailer concludes with the announcement of the single, UNLIMITED, and its release date. This strategic campaign adds to the momentum of an artist who has been a standout since his debut.
Recall that Magixx was officially unveiled as a Mavin Records signee by Don Jazzy in 2021, instantly capturing attention with his self-titled debut EP. The project spawned the breakout hit Love Don’t Cost a Dime and its highly successful remix featuring label mate Ayra Starr, solidifying his place as a rising star in the Afrobeats scene.
He followed up with the ATOM EP in 2022, which included fan favorites like All Over. Unlimited marks the first highly anticipated solo single of 2025 for Magixx, with expectations for it to continue his trend of crafting melodious and memorable hits.
This creative and humorous approach has generated significant buzz online, leaving fans and industry observers alike eager to hear the new song and see if it lives up to the hype created by the witty promotional trailer.
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