The synergy between culture, entertainment, and excellence found its perfect expression last December at Flytime Fest 2024 and Martell joined forces to deliver an unforgettable four-day music experience in Lagos.
The Festival in Full Swing
For four days, Flytime Fest 2024 took Lagos by storm, and Martell was at the heart of the action. From the moment attendees stepped into the venue, Martell’s presence was undeniable. Their signature stand offered bespoke cocktails that quickly became the festival’s must-try delight. The “Wall of Fame” invited guests to leave their marks, turning personal moments into lasting memories.
The Martell backdrop became a hotspot for celebrity sightings and photo ops, featuring the likes of Tiwa Savage, RMD, Bisola Aiyeola, Don Jazzy, and even football legend Jay-Jay Okocha. Regular attendees were not left out, as laughter and connections flowed just as freely as the premium cocktails.
A Bold Highlight
The ultimate moment came on December 24th, when Martell’s standout swift, Davido, took the Flytime stage. His performance was the perfect embodiment of Martell’s bold and audacious spirit. With an impressive lineup of artists like Ayra Starr, Gunna, Olamide, Wizkid, and more across the festival’s four days, Flytime Fest 2024 was a sensory feast of music and culture, and Martell kept the “spirits” high.
More Than Just Music
This audacious move stretched beyond a festival into a full-blown celebration of lifestyle. Between the music and the moments, Martell seamlessly brought people together to experience the brand’s heritage of excellence. Whether sipping on a Blue Swift cocktail or mingling with influencers, attendees experienced a celebration of bold living.
Flytime Fest 2024, with Martell as a key partner, proved that when two icons unite, magic happens. Cheers to more unforgettable experiences and bold moments!
