The highly anticipated 10th season of Big Brother Naija, dubbed ’10/10′, officially kicked off this weekend with a spectacular two-day premiere on July 26th and 27th, 2025.
Fans across Africa are already glued to their screens, ready for 10 weeks of captivating drama, strategic gameplay, and unforgettable moments. The excitement reached a fever pitch during Saturday’s live show as the first batch of housemates made their grand entrance into the newly redesigned Big Brother house, promising a season filled with fresh faces and compelling personalities.
Let’s dive into the profiles of these vibrant individuals who are set to shake things up in the BBNaija house.
Nicole Simon – Ogan (Gigi Jasmine): The DJ Ready to Shake Up the House
First is Nicole Simon, also known as Gigi Jasmine. At 31, this bold, brilliant DJ is a certified vibe with a global reach, rooted deeply in both Nigerian and American culture. Nicole, a proud single mom, describes herself as vibrant, confident, and creative.
Music has always been her language, and she has rocked international stages, connecting with people on a deep emotional level. Having faced personal losses with strength and grace, she is passionate about personal growth, culture, and creating unforgettable experiences.
Known for her perfectionism, depth, and faith, Nicole lives by excellence. She’s stepping into Big Brother Naija not just to play, but to shift the culture with her brains, authenticity, and beats that promise to move more than just the crowd. Her international upbringing, she believes, gives her a unique perspective, and she’s ready to bring that energy into the Big Brother House.
Ifeyinwa Okafor (Ivatar): DJ, TV Host, Supermom, Whole Vibe
Next up is Ifeyinwa Okafor, known as Ivatar, a 37-year-old certified DJ, TV host, and proud single mom. She brings bold energy and real-life experience to the spotlight. Born to both Yoruba and Igbo parents, raised partly in South Africa, and now based in Lagos, Ifeyinwa is a true blend of cultures and charisma.
A graduate of the University of Kwa-zulu Natal Howard College Durban, she has built a career in entertainment, working as a TV host/presenter on Soundcity TV, Dance Naija Dance, and starring in The Stand Up on Netflix. She describes herself as outgoing, spiritually grounded, tattoo-loving, with a great sense of humor, a wild imagination, and a strong personality.
Her life hasn’t been perfect, as she’s battled loss, heartbreak, and fake friendships, but she’s emerged wiser, stronger, and laser-focused. Ifeyinwa is not afraid to cut off negativity, chase her goals, or speak her truth. With her daughter, a huge Big Brother Naija fan, cheering her on, Ifeyinwa is stepping into the Big Brother Naija house to bring something real, raw, and unforgettable.
Elizabeth Oloruntola (Zita): The Vibes Are Loud, The Spirit Louder
At just 24, Elizabeth Oloruntola, or Zita, is a student of UNILAG, a model, and an all-round creative powerhouse from Ogun State. This proud Yoruba woman has a flair for aesthetics, excelling as a makeup artist, product photographer, painter, and spontaneous hype queen. Whether behind the camera or stealing the show in front of it, Elizabeth knows how to make magic.
Her high point has been fully embracing her uniqueness and chasing creativity without apology. A health scare four years ago taught her to embrace life with a fierce YOLO attitude. Known for her bold honesty, she’s soft-hearted underneath the sass and secretly dreams of a fairy-tale romance. Fiercely single, fiercely feminist, and intensely confident, Elizabeth lives to be seen, heard, and felt.
With a small, trusted circle, she navigates life with charm and unapologetic realness. She’s ready to bring her raw, fiery energy to the Big Brother Naija house not just to entertain, but to inspire. Elizabeth describes herself as a “chill babe” but unpredictable in the best way, ready to flip the script at any time and create fireworks with those she vibes with.
Sonia Amako (Big Soso): The Lawyer-Chef Bridging the Gap Between North and Naija
Sonia Amako, fondly known as Big Soso, is a 28-year-old proud Southern Kaduna woman, lawyer, and passionate chef whose journey is as bold as her flavors. Self-taught, self-made, and self-driven, she paid her way through school in London by cooking, turning pots into power and pain into purpose. She prides herself on being self-sufficient, even braiding her own hair and doing her own nails.
A charity founder, twin, and one of ten siblings, Sonia has used her business profits to fund the education of her six younger siblings. After graduating from the University of Bedfordshire, she launched her own restaurant and soon, her own line of spice blends. Despite facing betrayals and nearly losing everything abroad, she has emerged stronger, healed, and unshakably grounded in her Christian faith.
Sonia is passionate about uplifting girls, widows, and the less privileged across Northern Nigeria. Funny, kind, and fiercely real, she’s not afraid to take up space or kitchen time. She aims to represent the strength, resilience, and beauty of Northern women, showing young girls that they can be bosses while still holding it down at home, chasing dreams, building businesses, supporting communities, and walking in grace and tradition.
Farida Sultana Auduson Ibrahim (Sultana): From Pageants to Passions
Farida Sultana Auduson Ibrahim, or Sultana, is a 26-year-old BSc Economics graduate from Adamawa State University, a plus-size model, and a beautician. This dynamic Northern belle has a flair for reinvention, carving her path in the beauty industry with certifications in hair and beauty treatments as well as skincare. Her dream is to open a beauty house and school.
Farida describes herself as eccentric, curious, and full of heart, passionate about traveling, meeting new people, networking, and vibing. She writes to process her world, cooks to express her soul, and hits the gym to stay centered. She loves challenges and is eager to test her mental and physical strength, hoping to grow from this experience.
From an interfaith home, Farida has learned to value and respect diversity. She champions diversity, women’s empowerment, and cares about the upliftment of her community. Believing every encounter is a blessing or a lesson, she’s stepping into Big Brother Naija to share her story, learn, impact, and showcase her great persona while being unapologetically fun.
Ayomide Iwasokun (Mide): The Unfiltered Vibe You Didn’t Know You Needed
Ayomide Iwasokun, known as Mide to her friends, is a 23-year-old who isn’t easily boxed in. She’s a mix of charm and challenge, love and logic, with a radar for nonsense that makes her both the friend you want in your corner and the one your man hopes you never call.
A graduate of the University of Benin with big dreams in acting, Mide is known for her sharp intuition, killer vocals (though she’s shy about it), and effortlessly cool vibe. She grew up in a close-knit family as the fourth of five kids and is currently navigating life solo in Nigeria.
While she loves hard and trusts rarely, she’s always real. From Chanel bags to quiet insecurities, Mide is ready to bring her full, unfiltered self to Big Brother Naija for the vibes, the growth, and the spotlight she knows she’s born for.
Precious Ashiogwu (Dede): Fierce, Focused, Unapologetically Real
Precious Ashiogwu, or Dede, is the definition of unbothered, but don’t mistake that for indifference. Fierce and unstoppable, she’s the kind of woman who bought her mum a house and never looked back. Losing her grandma was her deepest pain, but she channels that love and loss into drive.
With very few friends and a family bond that fuels her every move, Precious values loyalty, growth, and home. A graduate of the University of Abuja, she is currently in a relationship that finally feels right, yet she’s still chasing bigger dreams, and Big Brother Naija is part of that vision. She believes in faith over religion, quality over quantity, and truth over pretense.
Competitive to her core and ready for the spotlight, she’s here for the money, the madness, and the moment because she knows she was built for this.
Doris Okorie (Doris): Loud, Loyal, and a Little Chaotic in the Best Way
Doris Okorie, 34, is a firecracker wrapped in talent. A radio presenter, actor, and occasional writer, she lives for creativity and doesn’t back down from drama unless you start it, in which case, she’ll finish it. As the third of five in a family of seven, she’s the classic middle child, everyone’s confidant, nobody’s pushover.
Life’s highs include landing a gig she didn’t even hustle for, while a low point was an unfair extra year at the University of Ibadan. She’s been on screen, on air, and in more friend circles than she can count, but only a select few earn the title of “real ones.” Currently single and unbothered until the butterflies return, Doris is finicky, opinionated, and fiercely self-aware.
She’s done with routine and ready for Big Brother Naija for the chaos, the fun, and the plot twists. Expect cartwheels, conflict, and pure entertainment.
Josephine Iwoh (Joanna): The Phoenix Rising in Her Full Flame
At just 21, Josephine Iwoh, known as Joanna, is a force—bold, expressive, and completely unforgettable. Proudly Idoma from Benue State, she carries the spirit of a phoenix, constantly rising from life’s ashes with grace and grit. A two-time pageant queen, ex-head girl, and runway model, her journey has been anything but conventional.
From facing emotional distance from a parent to dealing with harsh public criticism after being crowned queen, Josephine has turned pain into purpose. Her voice is raw, her presence magnetic—she doesn’t demand space, she owns it. A fierce advocate for women and youth, she balances emotional depth with unapologetic confidence.
She’s competitive and sees herself as a mirror reflecting strength, complexity, and truth. Whether dancing salsa, styling fashion shoots, or lighting up the room with her energy, Josephine thrives where authenticity and ambition meet. Though she’s been misunderstood and misrepresented, she never flinches, owning her story, her flaws, and her fire.
For her, Big Brother Naija isn’t just a platform; it’s a stage to show the world the real, unfiltered Josephine: the lover, the fighter, the survivor. She’s not here to play safe. She’s here to shake tables, spark minds, and remind everyone watching that resilience is its own kind of royalty.
Esther Georgewill (Isabella): Sweet Like Honey, Sharp Like a Sting
Esther Georgewill, also known as Isabella, is a vibrant mix of charm, wit, and unfiltered authenticity—as delightful as a bee sting, in her own words. A mother whose greatest joy is watching her son grow, she’s made tough sacrifices, including leaving him behind to chase opportunities in another city.
Fiercely nonchalant about opinions, Esther walks through life with grace, grit, and a quiet conversation with God guiding her every step. She’s been on TV before but is now ready for the real spotlight. Family means everything to her: they laugh loud, love hard, and fight for each other. Her friendships are just as rich—chaotic, grounded, and loyal.
Though single, she’s fully in love with her peace and purpose, but if a house romance finds her, she just might let it bloom strategically, of course. Esther is a bold spirit with a secret soft side: a lover of unwritten letters, unsent voice notes, and unspoken feelings.
She may appear tough, but beneath the glam is a woman of deep emotion and unmatched depth. She’s not just coming to the Big Brother house to play; she’s coming to be seen—layered, grounded, and unforgettable.
Opeyemi Ayanwale (Imisi): Bold Heart, Raw Truth
Opeyemi Ayanwale, known as Imisi, is a 23-year-old fashion designer and budding Yoruba actress from Oyo State with a voice for gospel and a heart full of vibes. Life hasn’t been easy; growing up without close family made loneliness feel like a shadow, but through the silence, she found strength.
Now, she’s assertive, fiercely real, and never afraid to say what others won’t. With just one person she can truly call friend, a big (and complicated) family, and a recent heartbreak behind her, she’s focused on healing and living truthfully. She is deeply connected to her faith and is able to blend vulnerability with confidence. Whether narrating drama like a live show or lighting up scenes on screen, this graduate of Yaba College of Technology knows how to hold attention.
She’s not just here to be seen; she’s here to be heard, felt, and remembered. Big Brother Naija is her stage now, and this time, there’s no script—just her, unapologetically herself.
Thelma Lawson (Thelma Lawson): Beauty Boss, Bold Heart
Thelma Lawson, 27, is a skincare entrepreneur and lifestyle influencer from Rivers State. A single mom to her adorable son, Dawson, she juggles motherhood and business with grace and grit. The first of five siblings, Thelma’s bold personality and loud confidence make her unforgettable.
She opened her second skincare store in Lagos while still in the University of Port-Harcourt, proof of her hustle. But life hasn’t been all wins; she lost her mother just hours before giving birth, a moment that changed her forever. Outspoken, stylish, and emotionally honest, Thelma doesn’t do pretense. Her voice may be loud, but her intentions are clear—she says it as it is. Family means everything to her, and her tribe of ride-or-die friends have been her anchor through heartbreak, business setbacks, and new beginnings.
Though she’s had public missteps like calling out an ex on social media, she owns her story and keeps learning. With a passion for growth, a love for calm music lounges, and an unexpected flair for cooking, Thelma is stepping into the Big Brother Naija house not just for the fame or fun but to take her brand to the next level. She may be unfiltered, but she’s also unforgettable.
Ibifubara Davies (Ibifubara): A Force of Nature in Motion
Ibifubara Davies, 28, is a vibrant, witty, and deeply compassionate woman. A trained psychologist, her journey has taken her from frontline mental health work to navigating the unpredictable world of tech after graduating from Covenant University. She’s fluid, fiercely intelligent, a little dramatic (in the best way), and unapologetically herself.
She particularly loves a good conversation and is open to whatever life throws at her, believing it makes her a well-rounded and compassionate human being. At 5’7 with natural hair and a love for great conversations, salads, and self-discovery, she’s as passionate about healing others as she is about finding joy in the little things, like drinking garri to lift her mood.
Life has thrown its punches—from career setbacks to moments of doubt—but her resilience remains unmatched. Whether advocating for fair treatment, analyzing handwriting for fun, or dreaming of launching mental health services, Ibifubara lives fully, with intention and flair. And yes, she’s definitely funny on a good day.
Sabrina Idukpanye (Sabrina): Beauty, Brains, and Boldness in Motion
Sabrina Idukpanye, 32, is a confident, multifaceted woman with a story that defies convention. A trained actor, former international model, entrepreneur, and TEDx speaker, she’s as comfortable on global panels as she is in front of the camera.
From dropping out of university to grace the pages of Vogue Italia, to returning years later and earning a distinction from the London School of Economics and Political Science, her life is a series of bold pivots and full-circle wins. She’s vibrant, intuitive, and deeply expressive—the kind of woman who can speak truth with grace, charm a crowd, and still bring the drama when needed. Her faith grounds her, her art fuels her, and her resilience is unmatched.
