Nigerian subscribers of Netflix will be paying more for their favorite shows and movies, as the global streaming giant has announced yet another round of price increases across all its subscription tiers, effective July 4, 2025.
The most significant bump hits the Premium plan, which jumps by 21.4%, moving from ₦7,000 to ₦8,500. This marks the third price increase in less than a year, as Netflix continues a global trend of adjusting its rates amid rising operating costs and efforts to ramp up content production.
According to updated pricing on the Netflix Nigeria website:
Standard Plan: Now ₦6,500, up from ₦5,500 (+18.18%)
Basic Plan: Now ₦4,000, up from ₦3,500 (+14.29%)
Mobile Plan: Now ₦2,500, up from ₦2,200 (+13.64%)
Netflix explained that the price hikes are part of a global strategy to “accelerate revenue and earnings growth,” while continuing to improve its platform and expand content offerings.
“Plans and pricing may change as we continue to improve our service and add more TV shows and movies,” the company noted. “Adjustments can also happen in response to local market changes, such as changes to local taxes or inflation.”
This follows a similar increase in April 2024, when Premium plans jumped 40% from ₦5,000 to ₦7,000. At the time, the Mobile plan also skyrocketed by 83%, from ₦1,200 to ₦2,200. For many Nigerian users, these back-to-back increases are beginning to strain already stretched wallets.
Nigeria isn’t alone in feeling the pinch. In South Africa, Netflix also increased subscription fees by 13–20% starting June 2025. The platform cited inflation, local tax changes, and new service features as key reasons for the adjustment. Similar increases were seen earlier this year in the U.S., Canada, the UK, Argentina, Portugal, and New Zealand.
For example, U.S. subscribers saw the ad-supported plan increase from $6.99 to $7.99, while the ad-free Standard tier rose from $15.49 to $17.99. Even the Premium plan jumped to $24.99, making it one of the priciest streaming subscriptions globally.
