Tems Joins OMEGA as Global Brand Ambassador: A Bold New Era for Nigerian Excellence
Nigerian singer, songwriter, and global icon Tems has reached yet another career milestone, officially joining the ranks of luxury watchmaker OMEGA as a brand ambassador. Known for her soulful voice, fearless individuality, and transcendent artistry, Tems now aligns with a brand equally renowned for precision, timeless elegance, and cultural relevance.
This partnership signals more than just a celebrity endorsement – it’s a statement. OMEGA, the Swiss luxury watch brand with a legacy dating back to 1848, has long partnered with iconic figures across music, film, and sports. With Tems joining this exclusive list, she becomes one of the few African artists to represent the brand on a global stage, further cementing her place as a force beyond the music industry.
look at tems y’all ?? pic.twitter.com/RfuZwOSVKu
— tems ?z? (@temsszn) June 18, 2025
Tems’ rise from Lagos to the world has been nothing short of remarkable. From her breakout feature on Wizkid’s Essence, to her Grammy win, global tours, and now this major brand deal, she continues to inspire a generation with grace, power, and originality. OMEGA’s choice to spotlight her reflects the brand’s evolving vision of modern excellence – one that embraces authenticity, creativity, and cross-cultural influence.
As she dons OMEGA’s iconic timepieces, Tems represents not just herself, but a new era of African talent unapologetically stepping into luxury, legacy, and leadership.
Time is truly on her side.
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