Philip Morris South Africa Launches ZYN Nicotine Pouches to Speed up the Achievement of a Smoke-Free Future

Dedicated to ending the sale of cigarettes Philip Morris South Africa (PMSA) is introducing America’s #1 nicotine pouch model ZYN into the South African market. This launch enhances Philip Morris Worldwide’s (PMI) ambition to earn two-thirds of its web income from smoke-free merchandise by 2030. Attaining this by increasing the PMI portfolio of higher options to cigarettes in South Africa for adults who would in any other case proceed to smoke or use different nicotine merchandise.

Why Zyn

The perfect factor people who smoke can do for his or her well being is to surrender nicotine and tobacco merchandise altogether. Nonetheless, information exhibits that fewer than one in ten people who smoke give up altogether in any given 12 months. PMI has developed a variety of science-backed smoke-free merchandise to offer higher options to cigarettes for adults who would in any other case proceed to smoke.

Accelerating the transition of people who smoke to raised options, PMSA launches its personal nicotine pouches in South Africa, the affiliate’s newest leap in the direction of delivering a smoke-free future. The product will not be risk-free and incorporates nicotine, which is addictive. Solely meant to be used by legal-age adults who’re present nicotine customers.

Not solely is ZYN higher than conventional smoking, Jonathan Kwak, Director of Smoke-Free Merchandise at Philip Morris South Africa says ZYN pouches are additionally made for comfort, becoming simply into your pocket or bag. “Whether or not you’re at work, travelling, or out with buddies, you’ll be able to take pleasure in ZYN with out bothering these round you,” he says.

What’s Zyn?

A nicotine pouch is a slim product manufactured from a tea bag-like materials containing plant-based fibres, flavouring, and nicotine extract you could take pleasure in orally by inserting the pouch beneath the higher lip. “They’re a fast-growing, higher approach to take pleasure in nicotine in comparison with continued smoking. Designed within the Nordics, ZYN is now accelerating the supply of a smoke-free future in markets like America and Sweden,” says Kwak.

Though snus (an oral tobacco product widespread in Sweden) and ZYN nicotine pouches are related in look and are each used within the mouth for 20 to half-hour, there are important variations between them. Whereas snus is constituted of tobacco, ZYN doesn’t include tobacco leaf, however somewhat pharmaceutical-grade nicotine mixed with food-grade substances. ZYN is available in a variety of codecs and sizes, nicotine strengths, flavours and [moisture] content material to offer grownup people who smoke and present nicotine customers with a alternative that most closely fits their private preferences.

Kwak provides, “In 2022, PMI acquired Swedish Match, a worldwide chief in oral nicotine merchandise with a decades-long legacy in changing Sweden’s cigarette consumption with snus and ZYN. Sweden now has the bottom smoking charge in Europe. We’re excited to carry their experience to South Africa.”

He continues, “Oral-smokeless merchandise are an necessary addition to our portfolio of smoke-free merchandise and our effort to speed up an finish to smoking. We consider no single smoke-free product will fulfill the preferences of all grownup people who smoke. Thus, a portfolio of varied science-based, smoke-free merchandise is important to encourage as many people who smoke as doable to modify and accomplish that utterly.”

Selection from Zyn

Obtainable at chosen grocery, petrol, impartial comfort and tobacconist shops, ZYN presently out there in 5 adult-oriented variants together with Black Cherry, Cool Mint, Bellini, Unique Mango and Espressino. These flavours are available in two distinct nicotine strengths comprising medium (3mg nicotine per pouch) and robust (6mg nicotine per pouch).   

Kwak says, “ZYN cans are available in two codecs within the South African market. ZYN Mini Wealthy is available in solid-coloured label cans representing a wealthy and intense nicotine expertise, and the sleek and mellow ZYN Mini Dry is available in white-label cans with the ZYN title within the color of its respective variant.”

A greater various

Nicotine pouches like ZYN are proving to function a viable various to cigarettes for adults who would in any other case proceed to smoke or use different nicotine-containing merchandise. These pouches match comfortably between the lip and gum, slowly releasing nicotine with none smoke or tobacco.

ZYN represents a tobacco-free revolution because it incorporates completely no tobacco. “Scientists and public well being consultants more and more recognise the position of smoke-free options in addressing world smoking numbers. These merchandise, whereas not risk-free, are a greater various for these adults who select to proceed smoking,” experiences Kwak.

Kwak says, “A burning cigarette can attain temperatures as much as 900°C. This combustion course of releases over 6,000 dangerous and probably dangerous chemical substances. Scientifically assessed smoke-free merchandise remove this combustion, considerably decreasing dangerous chemical publicity.”

Be a part of the smoke-free motion

The World Well being Organisation (WHO) estimates round 1.1 billion people who smoke worldwide. Smoke-free options supply a sensible method to decreasing this quantity by offering higher decisions for these adults who select to proceed smoking.

“Smoke-free tradition is all about supporting grownup people who smoke within the journey to a smoke-free life,” says Kwak. “Whether or not you’re a good friend, member of the family, or colleague, you’ll be able to encourage and assist others to make the swap away from cigarettes to a greater various.”

Kwak reiterates that ZYN nicotine pouches usually are not risk-free and include nicotine, which is addictive. He says they need to solely be utilized by adults who would in any other case proceed to smoke or use different nicotine merchandise. “Keep in mind, in the event you don’t smoke, don’t begin. For those who smoke, give up. And in the event you don’t give up, change,” Kwak concludes.

For extra info, please go to www.pmi.com and www.pmiscience.com