Richie Flo has released his heartfelt new single, “Reggae (Do What We Want).” This track is a passionate tribute to reggae music, the genre that shaped Richie Flo’s musical journey.
Described as a “love letter” to reggae, Richie Flo brings the genre alive as if it were a soulful, timeless woman, and deeply cherished. “I wanted the genre to feel like someone I’d love to spend time with,” says Richie Flo, explaining how the song goes beyond just music to express respect and admiration. The single was born from Richie Flo’s deep reverence and respect for reggae music as both an art form and cultural movement. Written from a place of genuine love and respect for the genre, the song takes a creative approach by personifying reggae as a beautiful woman who is alluring, soulful, and timeless.
“Reggae (Do What We Want)” is the first release from Richie Flo’s upcoming EP titled “St Thomas Mi Born,” named as a tribute to his birthplace in Jamaica. The full EP is scheduled for official launch on August 31, 2025, in Toronto, where fans will experience a powerful live band performance celebrating reggae music in its purest and most authentic form.
This track stands out in today’s music landscape for its unwavering commitment to authentic roots reggae. The track is completely free of fusion elements, commercial gimmicks, or trend-chasing approaches that often dilute the genre’s original power and message. The single serves as a bold affirmation of Richie Flo’s distinctive style and sound. It represents music that is unmistakably and authentically Richie Flo, while honouring the traditional foundations that make reggae music so powerful and enduring.
The production of “Reggae (Do What We Want)” involved a team of respected professionals in the reggae music industry. The instrumental track was produced by House of Riddim, a well-known and respected name in reggae production circles, bringing years of experience and authentic sound to the project. Though the track was recorded in Toronto, it carries an unmistakable island heartbeat that connects directly to Jamaica’s musical heritage and cultural spirit.
Richie Flo took personal control of the vocal recording and mixing process, ensuring that his artistic vision was fully realised in the final product. The final mastering was handled by Xavier Farre, whose expertise ensured a polished soundscape that properly honours reggae’s rich musical legacy while meeting modern audio standards.
The single’s vibrant cover artwork was designed by Major Seppa, who Richie Flo describes as his “Ghanaian soul brother.” This collaboration adds a professionally authentic touch to the release while reflecting the international connections and cultural bridges that reggae music naturally creates.
While there is no official music video announced for the single yet, Richie Flo promises more surprises leading up to the EP release.
“Reggae (Do What We Want)” is available on all major streaming platforms:open.spotify.com/track/73YsaHf29LfVyVr
