Music
Rapper and singer Efe Money has come a long way since winning Big Brother Naija in 2017. Born on February 25, 1993, in Jos, Nigeria, Efe’s passion for music drove him to pursue a career in Lagos in 2015. With his first single “Based on Logistics” (2017) achieving massive success across Africa, Efe has since become an independent artist, running his own label andamassing millions of streams and views on streaming platforms.
“Owo Mi Da”, Efe’s latest collaboration with UK producer TR33 and Nigerian singer Qdot, is a testament to his artistic growth and global appeal. This fusion of hiphop, drill, and afropop showcases each artist’s unique identity and sound. The song’s lyrics, delivered in a blend of English and Yoruba, reflect Efe’s journey and success, with assertive demands for recognition and a celebration of overcoming adversity. With lines like “From being underrated to paid toperform in the city of London”, Efe solidifies his position as a trailblazer in the music industry.
The organic collaboration was born backstage at a London show, where the three artists met and decided to hit the studio. “Owo Mi Da” is a product of their shared experiences as performing artists, navigating different cities and cultures. Efe’s verse is a masterclass in self- confidence, hustle, and cultural identity, blending his Urhobo and J-town roots with a global perspective. With “Owo Mi Da”, Efe, TR33, and Qdot deliver a heavy bop that’s set to take themusic world by storm.
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